VASHI

OVERVIEW

Having been in jewellery for over 20 years, Vashi Rodriguez wanted to bring something fresh, contemporary and inclusive to the industry with his eponymous jewellery brand. The brand’s concept is centred around creating meaning in gifting an item that has been co-created by the gift giver. With maker’s studios available to customers in stores, the Vashi team wanted to ensure the experience of making a piece of jewellery for a loved one was also translated online.

client

Vashi

DELIVERABLES

UI Design

YEAR

2020

Category

Jewellery

VASHI LOVE STORY

The eComms experience includes a Love Story feature – a personal collection of both the ring-making process, combined with all the things – photos, memories, special moments – that make the customer’s relationship theirs. My goal is to translate the idea into digital designs across different breakpoints, ensuring that all information is clear and easy to follow, with clean and slick design that is reflective of the brand.

VASHI

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