The Buying Solution

OVERVIEW

The Buying Solution (TBS) is a specialist property buying agency with over 200 years of collective experience. They source exceptional properties in the most sought-after areas of London, the Home Counties and the English countryside, of which over 60% of the acquisitions are off-market.

My goal was to develop a brand identity for TBS that not only reflects their professionalism but also sets them apart from their competitors.

client

THE buying solution

DELIVERABLES

LOGO DESIGN
BRANDING
art direction

YEAR

2021-2022

Category

Real estate / Property

The Logo

The TBS logo is designed to reflect the elegance and intelligence of the brand. It gives the brand a modern look and feel and is underpinned by the brand’s strategic foundation.Based on the customer facing proposition "Not only are we the best at making sure you’re first through the door. We’re the best at making sure you’re the last." , the brand mark plays with the idea of ‘opening doors’ and ‘winning edge’ by using an arch-shaped door that symbolises victory. It also plays on the notion of home and speaks to the nature of the incredible properties TBS help client to access.

THE BUYING SOLUTION

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