the brief
The brief was to give the brand identity a refresh, introducing new brand elements that elevates the brand, making it more recognisable and impactful. The brand concept uses the notion of a scribble line and the artisans’ signatures to represent the creative process and the originality of the artworks, as there are no two processes alike. The overall art direction plays with different compositions comprised of the scribble and the red dot which acts as a focal point, emphasising a creativity process. The identity is then rolled out across different platforms, such as website banners, social media and print.
The initial moodboard that sets the tone, look and feel of the brand.
A style tile was created to show how the brand will potentially look and feel with the proposed brand identity.
