the concept
Taken inspiration from the power button, the shape of the logo reflects the energised personality of the brand. A small arc cut-out from the circle is off-setted to depict “a world of possibilities”. The dark and sleek colour palette reflects the reliability of the brand and the breadth of knowledge it has in the industry, paired together with an accent orange that helps to dial up the tone. Images or videos are monochromatic in main pages, with full colour image revealed on rollover states. This adds focus to the specific selection and also shows the devotion of the brand to each of their clients.
