Brighton Belle

OVERVIEW

The Brighton Belle is an iconic train from the 1930s which was operated by the Southern Railway and subsequently by British Rail from Victoria Station in London to Brighton, on the Sussex coast.After a 10 year revamp, the train has been restored to its former glory, with wider seats, aisles and the interior of one of the carriages reflecting the Art Deco style of the original 1930s train.

client

brighton belle

DELIVERABLES

branding

YEAR

2018

Category

Luxury & hospitality

The moodboard presents a cohesive design direction by highlighting the greens from the interior as hero colours and incorporating warm metallic copper accents for a touch of luxury. The logo approach emphasizes simplicity and elegance, while bold typography commands attention. Through the use of heavy weighted, textured materials and paper stocks, a sense of luxury is conveyed.

the rebrand

The rebrand in line with the train’s return showcases the heritage and elegance of the brand, with an elegant logo mark that taps into an iconic element of the train – the window, making the logo instantly recognisable. The identity draws inspiration from the Art Deco style, paired with a premium and rich palette of Teal and Copper, the identity serves to elevate the brand and reflect their unique heritage.

Logo sketches

The logo design draws inspiration from the train's interior and its iconic features, including the distinct window pattern and Art Deco influences.

BRIGHTON BELLE

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