DLF
THE GROVE

OVERVIEW
Situated in the Gurgaon district, DLF5 is one of the most sought-after residential destinations for end users in Gurgaon. Their newest residential development – The Grove is the only luxury low rise development that is only 4 storeys high, and with tree-lined streets and access to golf links, residents get constant access to nature. These key features have formed the brand the positioning “ Closer To
The Earth”.
client
DLF The grove
DELIVERABLES
BRANDING
Art direction
YEAR
2022
Category
Real estate
Luxury
The Identity
The usage of textures and close up shots throughout the brand identity sends cues to the viewers, helping them to relate and form a connection with the subject. The identity uses a palette of sage greens and beige colour that speaks of ecology and nature, which taps into the surroundings of The Grove, where residents get peace of mind and instant access to nature.

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