the brief
My task was to revitalise the existing brand guidelines, including the colour ways and typography, in order to elevate the brand and ensure that the visual aesthetic is coherent across all consumer touchpoints.
THE COLOURS
Apart from the 4 main brand colours, we’ve extended the colour palette to enable layouts to flex across different content and become more lively. The wider colour palette uses colours picked from the products and also colours from the colour map, and are not limited to the colours shown above.
We want to bring out the vibrant life and stories in NYC！
