BELMOND

Belmond was looking at developing a cohesive digital experience to reflect a new brand and business strategy. To showcase the different styles, identities and brands for each property, I looked at each property and researching interesting visual cues taken from the building, interiors, heritage and the story about the property. From there I adjusted the styles of illustration to match the style of property while keeping it to a consistent medium of pencil. These were then photographed, artworked and purposed for the various online modules. I also had to consider how these illustrations would work across the different breakpoints online, making variants to ensure they were adjustable for mobile.