4PAWS Animal Shelter

OVERVIEW

*This is a self-initiated project*
Penang Animal Welfare Society (4PAWS) is a registered non-profit dog rescue organisation which has a no kill policy and provides continued care for animals whose age or disability may make them less likely to be adopted. However, they need more financial support to be able to continue providing help for the animals in need. This publication project aims to increase the publicity of 4PAWS so more help and donation can be received to help the strays.

client

self-initiated

DELIVERABLES

PRINT & editorial design
Photography

YEAR

2015

Category

non profit organisation

Art direction

The overall tone and manner is friendly and quirky. By integrating pictures, handwritten text and interesting monologues from the dogs’ point of view, it serves psychological purposes to the audience, while maintaining the integrity of the brand.

4PAWS ANIMAL SHELTER

NEXT