THE RUG COMPANY

OVERVIEW
The Rug Company have been pioneers in delivering luxury contemporary rugs, combining the ancient art of rug making with design collaborations with iconic fashion houses such as Vivienne Westwood, Alexander McQueen and Paul Smith.
client
The rug company
DELIVERABLES
UI DESIGN
YEAR
2021
Category
e-commerce
luxury
the brief
My task was to revitalise the homepage, creating an engaging digital experience that delivers a sense of trust and ease. A modular layout is used in most modules to allow flexibility for housing more content in the future. More e-commerce elements (e.g. featured products, category buttons, colour filters etc) have been added to help with searchability and conversion