the rebrand
Drawing inspiration from the brand's distinctive personality attributes of being "Driven" and "Open Minded," and infusing a touch of "Charismatic" and "Refined" elements, the design showcases a sleek and contemporary visual approach. To enhance the brand's progressive and forward-thinking stance, the design incorporates bold and modern sans serif fonts. This deliberate typographic choice not only ensures clear and legible communication of financial information but also reflects the company's commitment to staying ahead of the curve. By harmonising these elements, the moodboard design captures the brand's dynamic spirit and delivers a sophisticated yet approachable tone that resonates with clients.
brand positioning
In a market where the ‘keep what you kill’ cultures of traditional wealth managers leads to siloed and poor client experiences, we are the independent wealth management partnership built on a fundamentally different philosophy, that ensures every clients benefit from one team, always driven to go above and beyond to grow & sustain their wealth.
